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This blog is for readers interested in social applications and technology empowerment inside and outside companies, as we have described in our books Empowered and Groundswell. The blog is part of the Forrester Research blog collection.
Follow Josh on TwitterFollow Ted on Twitterby Josh Bernoff
Awareness Networks, a supplier of white-label communities, has hired me to give a Webinar on our research on social media in a recession and how to measure social media.
I'm happy to be highlighting some of our new research. (If you think this means I've given the Groundswell speech too many times, well, I suppose you may have a point there.)
As a bonus I'll be showcasing some of the winners of the Forrester Groundswell Awards.
Register here. It's free.
By Charlene Li
I had the opportunity to sit down with Clark Kokich, the CEO of Avenue A |Razorfish last week at AARF's Client Summit in New York City. One of the things we discussed was AARF's great use of social technologies within the organization -- in fact, it's a featured case study within the Groundswell book, in the chapter entitled "The groundswell inside your company".
One of the things Clark does is to blog regularly -- but internally to his employees. Clark uses his blog and the company's internal wiki to stay in touch with his 2,300 globally distributed employees spread across 20 offices in 8 countries. But more importantly, Clark uses it as a way to personally connect with employees and to spread the kind culture he would like to see develop.
In the interview, Clark talks about the role and importance of his blogging activities, how he carves out time to blog, and the importance of frank feedback.
Length: 5 minutes 30 seconds
Recorded on May 14, 2008 at the Avenue A | Razorfish Client Summit, New York, NY
