by Josh Bernoff
If you've been to any of my Groundswell speeches you've heard my riff that begins "Let's talk about tampons." I love this since it's a phrase that gets everyone's attention -- and since it carries a payload. The payload is that as P&G's feminine care products realized -- and you should too -- you should focus on your customers' problems, not on your products.
When I gave this speech at the IAB Marketplace: Social Media Conference on Monday, Ad Age recorded bits of it and made a nice video podcast out of it.