Forrester has spent years analyzing customer experience and what it means to business. My colleagues Harley Manning and Kerry Bodine wrote a book about it -- Outside In. But with so much to say, how can we (or you) communicate it simply?
Our friends at The Business Source, a book summarizing company, have solved this problem for us. Here's their five-minute video explaining what Outside In is about.
Want to share it? Use this YouTube Link. Or embed it in your blog or Web page (use the embed link in the video below).