Groundswell (the book) continues to spread. What excites me most is the number of times I hear "I gave copies to my staff/clients/customers to help them understand the trend." If you did this, I humbly thank you.You are the reason the book is still spreading 18 months after publication.
If you were thinking of doing this, let me gently encourage you by signing (up to 100) copies for your clients. I'll ship them back to you for free, too. We did this last year and people loved it, so why not do it again? Here's how it works:
- Email my research associate, Jenny Wise (jwise at forrester dot com) and copy me (jbernoff at forrester dot com) to let us know you're participating. Jenny can also answer any questions you might have.
- Buy at least 5 copies from Amazon, Barnes & Noble, 800 CEO READ, or your favorite book supplier. Can't sign more than 100 copies per customer, sorry.
- Ship the books to us at Jenny Wise, Forrester Research, 400 Technology Square, Cambridge, MA 02139. Telephone contact number 617 613 6000. Please get them to us by 15 December.
- I will sign them and add a short message of your choice. Nothing too salesy, please (think "Thrive in the Groundswell" not "My company is so great").
- We will ship them back you (any US address) at our expense within two business days of receiving them.