The Mobile Mind Shift
by Josh Bernoff
I've been working behind the scenes for the last 18 months or so. We have other analysts like Nate Elliott working on social technology strategy, and I've been editing Forrester's books Outside In and Digital Disruption. But the time has come for me to get out in front of clients and all of you with research again.
Right now I'm working on the mobile mind shift -- a complete change in the way consumers think about the companies that serve them. The mobile mind shift is:
A set of behaviors and mindsets in which people go forward with confidence that any desired information or service is available, on any appropriate device, in context, at their moment of need.
I'll be revealing our research about the Mobile Mind Shift at the Forrester Forum for Marketing Leaders in Los Angeles on April 18. This includes a new way of looking at consumer data that can measure just how far along the mobile mind shift your customers are.
Here's a video about the new research. I hope to see you in Los Angeles.