A few hints on the Forrester Groundswell Awards (2 weeks to go)
by Josh Bernoff
I took the green bowtie out of mothballs. 'Cause there are only a few weeks left to enter the Forrester Groundswell Awards. The deadline is August 3.
The number of entries is low so far. Competition has been intense in the past. Get to work on your entry -- this could be your year to win!
Here are four hints on how to win.
1. Put numbers in your entry to demonstrate that your applications created business value.
2. Include a link to an online site where we can see how your application works.
3. Enter in a category where you can stand out: B2C, B2B, international, or corporate applications, with clear objectives.
4. Start now. The best entries take a while to prepare, and you may need to get your client's permission.
See you at the awards presentation.