Empowered free on Kindle this week. Why we're not crazy.
by Josh Bernoff
Starting today and continuing until this Friday September 10, you can download Empowered to your Kindle at no charge.
You want to know how to manage your company in the age of empowered customers, don't you? If you've got a Kindle, what's stopping you?
Now to the other question. Are we crazy?
Some people have told me that giving away Empowered on Kindle makes it seem worthless. Or that I'm giving up revenue.
But I'm gambling on a different outcome.
I think the book is going to unleash a lot of HEROes. I would like to see thousands of you read it, get inspired, energize your customers, and transform your companies. I would love it if you got sufficiently excited to tell somebody else. Go ahead, start something.
I would like it very much if you would prove me right. If you do, plenty more authors and publishers will do this. Reward my faith in you. Download the book and read it now. Then review it, talk about it, tweet it.
Note: If you have an iPad, iPhone, Blackberry, Android, Mac, or PC, there are Kindle apps for those devices, too. So you can get it free as well.
Note: the free Kindle download offer is available in the US only. The Kindle version of Empowered is available in other geographies as well, but it is not free outside the US.
Photo by LenEdgerly via Flickr