Why the FDA needs to accept PhRMA’s Social Proposal
by Josh Bernoff
The pharmaceutical industry and the FDA are in a strange
People are discussing drugs and treatments all over net,
from WebMD to the American Cancer Society’s Cancer Survivors’ Network.
This level of hypocrisy is absurd,
and serves no one.
This is an ideal way out of the current state. The logo should
be prominent. Furthermore, I think pharma companies should moderate and
appropriately respond to social activity, including blocking off-label
suggestions and following up on adverse effects. This works now for GSK’s alli
community , which
exists only because alli is an over-the-counter drug and therefore is not
subjected to the same level of scrutiny by the FDA.
Sure it’s expensive to do
this moderation, but alli shows it can be done, and effectively. Pharma
companies are enthusiastic about social media but terrified by the lack of FDA
rules, which means they never know if they’ll be cited for inappropriate