What are the best (corporate) mobile applications?
by Josh Bernoff
Mobile is a big part of our new book "Harnessing the Groundswell". To that end, I'm looking for your suggestions for the best mobile applications.
It's my contention that consumers are surrounded by more information, with more immediate access to it, than ever before. Mobile Internet access (but also mobile email and SMS text messages) are a big part of that. Mobile applications can get access to location, a camera, your identity, your phone number, and SMS messages, not to mention the plain old wonderful real-time Net. This changes things. As a marketer or other corporate staffer, your best action is to provide mobile customers as much information as possible, as instantly as possible.
So in the comments here, or by email, I'd like to hear your suggestions for mobile apps to go in the book. The best examples for this purpose:
- Empower consumers with instant access to information.
- Are of long-term value, not just for a short-term campaign.
- Can be iPhone apps, but I'm also very interested in Blackberry, Android, Windows Mobile, and SMS apps.
- I have a bias toward corporate, government, or non-profit apps, vs. startups.
Think of this as a contest. If your favorite application "wins," it gets profiled in the book. Looking forward to hearing your ideas.