Are you good enough to be our next social media analyst?
by Josh Bernoff
Amid all the news of economic disaster, we are still looking to hire a talented social media analyst. Why? Because even amid the downturn -- perhaps even more since the downturn -- our corporate clients want and need our help. I have been all over this country, Canada, and Europe, and found clients hungry to learn more about how to use social technologies. Groundswell is the name they recognize.
We have a great team here, including Jeremiah Owyang in California; our European analysts including Mary-Beth Kemp, Jaap Favier, and Rebecca Jennings; and our new Jupiter colleagues including Emily Riley and Nate Elliott. And we have hired one analyst, a former advertising staffer, who will start soon. But we still need more help in the US.
We are very selective, which is why we are still looking. We have gotten plenty of good resumes, but we are looking for someone special. You have to be very good to work here. But if you want to make an impact on what real companies do, and get people talking about your market-leading thinking, this is the place to do it.
Here's how to tell if you should apply for this job:
- You are obsessed with the idea of figuring out what's next in the social application world. You are a very curious person. Your favorite word is "Why."
- The idea of helping interactive marketers figure this stuff out excites you. You want to find real-world applications with proof that they work, not just participate in academic discussions.
- You have already developed and delivered some good ideas on the topic of social media. You're probably working for an agency, a tech vendor, or within a company using these techniques, or else you're a successful consultant on social media.
- You'd like the freedom to analyze things independently of what's good for any individual company in the space.
- You are highly skeptical of claims made by companies in this space. You take very little on face value.
- You are probably blogging and/or twittering about your thoughts in this space already. When I read your best blog posts I will say "Hmmm, that's a new idea."
- You like numbers and data, because they help to reveal the truth.
- You are equally good -- and happy -- speaking in front of groups of a couple of hundred, or fifteen, or just sitting down for a discussion with one or two people.
- You like writing. Your writing is clear and definitive.
- After you read Groundswell, you said "That's interesting and helfpul, but there's a lot more to say on this topic that they haven't covered." (Having read Groundswell is not a requirement for this job, of course.)
- You are willing to get on airplanes several times a month if there is a client who needs your help on the other end.
- You live in Boston or the San Francisco Bay Area. Or if you don't, you're ready to move there.
Come on, people. I know you are out there. I am hoping that now is the time you are thinking "I need a new job." We'd like to hear from you.