The power of cheesy video
by Josh Bernoff
When I wrote that, I ran it by Dan Ziman, the marketing guy behind the videos, to fact check it. He asked us to change our description of his technique, "cheesy video" to "entertaining video." Sorry, Dan, that's not a fact, that's an opinion, so cheesy it was in the book.
Dan the folks at Tibco are good sports. Greg has morphed from a video series into a comic strip in Information Week, and Dan Scott Fingerhut from Tibco sent along this sample. Touche.