Some fun from Alberta
by Josh Bernoff
One of the best parts of judging and awarding the Forrester Groundswell Awards is that we pick companies based on the power and success of their applications, not their size. This means that sometimes the winners are big companies like Starbucks and Mattel, and sometimes they are small companies with big ideas and excellent execution.
This was most visible this year in the Marketing category, in which a small credit union in Alberta vaulted over some of the biggest brands in the world. The reaction from Tim McAlpine, whose agency Currency Marketing created the campaign, was gratifying to say the least.
Tim's Groundswell Awards entry page on his site is itself is a masterpiece of exposition for what they did and how they did it.
But even more fun is the YouTube video he made about his experience and how hard it is to keep a secret. And Tim, I promise, you don't need to suck up to us to get noticed, all it takes is wit and the skill to create an application as good as the one you did for Common Wealth Credit Union.