Groundswell meets Will It Blend

by Josh Bernoff

For your viewing pleasure. Like it? Share it!

Want to know more about how we did it? Read this.

To see in higher quality, click through to YouTube.

Here's the embed code for sharing:

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Comments

[Nathan Gilliatt]

Here I was, waiting for Tom to blend a book...

[Peter Kim]

blend the book!
blend the book!
blend the book!

[Mike Volpe]

Honestly, I expected more (probably because I LOVE you and the book so much). What's up with all the commercial / logos / pitch and sponsorship of all the items?

I think the beauty of BlendTec is that they don't pitch you on the power of the blender, they just blend stuff. So, I was surprised that the video had a number of pitches for the book, rather than just blending it.

Just blend the darn book! Don't try to make it a commercial for the book.

[Josh Bernoff]

Just trying to have a good time. It was actually a lot of effort to gather all those tchotchkes.

I still say blending the book sends the wrong message . . . but hey, if you want to create your own video, I'd love to see it.

[Jim Nail]

Cymfony is honored to be blended with such an elite group of social media pioneers!

[ebay account business]

I think this is a great idea. The book itself is really good. Keep up the great work.

[Andy]

Great stuff - I've bookmarked the blog

[Joseph Young]

Nice video. Just finished the book tonight on a flight home. Will definitely be posting it at my school's marketing blog, http://radymarketing.wordpress.com/

Keep up the great work!

BTW, where's the best place for deeper discussions about the book?

[Bob]

Yes, I would be very interested in having a place for more discussion about your book as well.