Podcast with Clark Kokich, CEO of Avenue A | Razorfish on CEO blogging

By Charlene Li

I had the opportunity to sit down with Clark Kokich, the CEO of Avenue A |Razorfish last week at AARF's Client Summit in New York City. One of the things we discussed was AARF's great use of social technologies within the organization -- in fact, it's a featured case study within the Groundswell book, in the chapter entitled "The groundswell inside your company".

One of the things Clark does is to blog regularly -- but internally to his employees. Clark uses his blog and the company's internal wiki to stay in touch with his 2,300 globally distributed employees spread across 20 offices in 8 countries. But more importantly, Clark uses it as a way to personally connect with employees and to spread the kind culture he would like to see develop.

In the interview, Clark talks about the role and importance of his blogging activities, how he carves out time to blog, and the importance of frank feedback.

Length: 5 minutes 30 seconds

Recorded on May 14, 2008 at the Avenue A | Razorfish Client Summit, New York, NY

Comments

[Phil]

That's amazing and very encouraging that business leaders (although slowly) are incorporating internal blogs into their cultures. This has to have a remarkable impact on employees.

I can't understand why anyone in a leadership role wouldn't do something like this. If it's done as interestingly as Clark does it, it must have a an invaluable ROI.

Thanks for the cast.