Weekly social data chart: strategy for Alpha moms
by Josh Bernoff
In this case, we’re looking at Alpha Moms, a group that includes mothers with above-average incomes and a favorable attitudes towards technology. Their profile is shown below.
The notable thing about the profile of Alpha Moms, as we describe in Chapter 3 of Groundswell, is that they’re more likely to be Critics than Creators – a fact that turned out to be important for the media company that was planning a community for them.
See the video below (or the book) for details on how the media company changed its strategy based on this information. (This is Charlene explaining this example from our consumer event last October.) If you're interested in more information about our data, we're happy to help.
Note for sticklers: the definition of Alpha Moms we used in Charlene's speech is slightly different from what we put in the book -- but the point is the same, that Critic, not Creator activities are the best fit for this group of consumers.