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February 25, 2008

SNCR Survey And Social Technographics

by Josh Bernoff

Sncr_2I got a nice email from Jennifer McClure, Executive Director of the Society for New Communications Research. They're doing a survey on Customer Care and Brand Reputation in the Age Of Social Media.

Go ahead, take it yourself. They'll send you a free copy of the research.

While you're taking the survey, you might want to take a close look at question 30, which caught our eye. Here it is.

Sncr_survey_2

If this looks familiar to you, it may be that you saw something very like it in our research or right here on this blog. It's highly compatible with the Social Technographics ladder that we use to classify consumers.

Soc_tech_ladder_3  

Does this make our classification some kind of a standard?

We'll look forward to seeing the results of the research at their Forum April 22-25 in Sonoma.

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While you're taking the survey, you might want to take a close look at question 30, which caught our eye. Here it is.

Very interesting

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