SNCR Survey And Social Technographics
by Josh Bernoff
I got a nice email from Jennifer McClure, Executive Director of the Society for New Communications Research. They're doing a survey on Customer Care and Brand Reputation in the Age Of Social Media.
Go ahead, take it yourself. They'll send you a free copy of the research.
While you're taking the survey, you might want to take a close look at question 30, which caught our eye. Here it is.
If this looks familiar to you, it may be that you saw something very like it in our research or right here on this blog. It's highly compatible with the Social Technographics ladder that we use to classify consumers.
Does this make our classification some kind of a standard?
We'll look forward to seeing the results of the research at their Forum April 22-25 in Sonoma.