Live Webcast on Open Innovation

by Josh Bernoff

ZDNet is holding a live Webcast Wednesday about how your company can use the social world to improve product innovation. It's free with registration.

Here are the details:

Date: 2/27/2008
Time: 2 eastern, 11 pacific
Participants: yours truly along with Colby Dyess, Product Manager from Endeca

For my portion, I'll be talking about how companies are engaging with their customers to improve product development, with examples from Del Monte Pet Products, salesforce.com, the Swiss mobile operator Swisscom, the French bank Credit Mutuel, and the Canadian retailer Loblaw.

The event is sponsored by Optaros, which was a finalist for a Forrester Groundswell award with its Swisscom Mobile Labs application.