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February 07, 2008

Cluetrain Revisited, next Wednesday in New York

by Josh Bernoff

Cluetrain_at_10 I am delighted to be part of a series of events looking at the Cluetrain Manifesto ten years later.

Cluetrain was ahead of its time. It changed everything. A lot of what they said was prescient, given how little evidence there was to back it up at the time. Now that we are living in the cluetrain world, what's the right way to think about it? That's what I'll be talking about.

The first event, called "There's a New Conversation," is in New York on next Wednesday afternoon, February 13. You can still sign up.

Speakers include:

  • Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
  • Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
  • Ted Shelton, partner at The Conversation Group
  • Thor Muller, CEO of Get Satisfaction
  • Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company
  • And me, of course . . .

Location: SAP Customer Center, 95 Morton Street, New York, NY. Price: $76.50. Sign up: Here.

I hope to see you there. Should be an interesting conversation.


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Robin Grant

Josh - are there any plans to bring any of this to London?

Would be great to do something - you'd get a lot of people along!

John Cass

Hi josh, my question for the panel would be: Are any companies following the cluetrain completely? And if so which ones?

For example I think Dell is doing a good job with aspects of the manifesto, however, not all employees are encouraged to blog. In fact I'd say Dell was doing a better job than other companies that are encouraging all of their employees to blog.

So do the concepts in the manifesto really work, and why are there not more companies following the thesis?

Paul Caplan

I'd echo call for London event. Lots of post-Cluetrain stuff going on, particularly in Government [http://www.pageflakes.com/barcampukgovweb/].

Gavin Heaton

I suppose extending that call to include Australia would just be a little too much ;)

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