Looking for failed social applications
by Josh Bernoff
One of the peer reviewers of a draft of our book Groundswell said we hadn't cited enough failures -- hadn't been clear enough about the pitfalls of entering the Groundswell.
Fair enough. I'm asking you for help, now. Bring me your flops. Communities that didn't take off. Companies that blundered in blogging (spare me the Wal-Mart flog, please). Wikis that just lie around. Sites with ratings and reviews that nobody uses.
You can post 'em in comments here or email me at jbernoff at forrester dot c om. The ones that will get into the book -- the best ones:
- Were highly visible.
- Failed for some reason that is, in hindsight, identifiable.
- Can therefore be an object lesson.
If you want to share something personal that you were involved in, even better -- and we can talk about the effort without mentioning your company name.
I'll post a follow-up that describes the patterns in the failures, if we get enough.