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September 28, 2007

The big events (Chicago, October 11)

by Josh Bernoff

This post will be personal, since there are a lot of exciting things happening to me/us right now.

First, we're less than two weeks away from Forrester's Consumer Forum. Charlene and I are both speaking. In case you haven't been to one of these, we try to pack them with as much value and excitement as possible, which means that Charlene and I are both polishing our speeches to a high sheen. Those speeches will be filled with some of the most powerful content from the book Groundswell -- ideas and examples that will be seen for the first time anywhere in Chicago on October 11 and 12. Those of you there will see what I hope is a real, actionable framework for how to create business success in the groundswell based on the four steps in what we call the POST method:

P = profile (what are your customers doing in the groundswell?)
O = objectives (what are you trying to accomplish?)
S = strategy (how are you trying to change your relationship with customers?)
T = technology (what social technologies will you use?)

If your social strategy starts with the T, you should come and find out why we think you're doing it backwards!

Second, at the event we ask pointed questions of high-level speakers. We work hard on coming up with those questions that will really get people to talk about stuff you haven't heard before. If you have a question for these people, post it in the comments below -- if we like your idea, we'll ask them on stage. The speakers are:

  • Robbie Bach, President of the Entertainment and Devices Division at Microsoft.
  • Richard Edelman, CEO of Edelman Public Relations
  • Gian Fulgoni, Chairman of Comscore
  • Christie Hefner, CEO of Playboy
  • Henry Jenkins, MIT Professor and author of Convergence Culture
  • Kevin Johnson, Digital Organization Leader, Services Division at Acxiom Digital
  • Christina Norman, President of MTV Networks

Groundswell_tie Third, we're presenting the Groundswell awards at the event. We've picked the winners and they're pretty amazing applications -- some you've heard of, some you surely haven't. (If you can't make it, watch this space for announcements featuring the winners.) You may see me wearing this bowtie, which matches something else we're working on . . . that you'll see at the event.

Finally, the content for Groundswell is racing to a close. HBS Press has received and shared with us its peer reviews, which were mostly favorable, and had a lot of good suggestions. We'll be completing the manuscript in October, which means you can see it in . . . May of 2008.

If you just can't wait, click here and order one and you'll get it at the first possible moment. (I couldn't believe this is up and taking orders so far in advance.)

We're also trying to figure out the details of how Groundswell can become, not just a book or a Web site, but an ongoing experience for as many social strategists as possible.

I can't wait to see you in Chicago.

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Deepak Dutta

I am going to the innovation immersion conference during that time, otherwise I would have definitely made the trip. It will be very interesting to see what the thoought leaders projecting for the web trend in the coming years.

Guillermo Lutzky


When the winners of the Groundswell awards are going to be announced.

Thanks in advance

Josh Bernoff

Winners will be announced October 11 at the consumer forum, and on this blog the following day.

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