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September 25, 2007

Free Forrester Webinar on Social Technographics and strategy

Apologies for the short notice, but I'm going to be giving a free Forrester Webinar on the use of Social Technographics (explanation is available in this post) on Wednesday, September 26th at 11am EST. Here's the description:

Don’t yet believe or don’t clearly see how social technologies can apply to your industry? Or perhaps you’re currently struggling with prioritizing across a vast array of social technologies and need to identify how your audience uses social technologies and how it will evolve over time.

We invite you to join us for a complimentary Forrester Webinar "Know Your Customers’ Social Technographics And Craft The Right Social Marketing Strategy " on Wednesday, September 26 at 11 a.m. Eastern Time (5 p.m. Central European Time).

This Webinar, hosted by Vice President, Principal Analyst Charlene Li, will emphasize the necessity of understanding your target audience’s attitudes and behaviors towards social technologies in order to craft a truly fruitful social marketing strategy. Forrester will elaborate on the concept of Social Technographics and demonstrate that it is possible to reap the fruit of consumer power by knowing their profiles, social technology usage and motivations. Not only is that critical for today’s social engagement with your customers, but it is also paramount for an anticipatory approach of tomorrow’s usage shift and audience maturation. 

This Webinar will address:

- How are consumers using social technologies?

- How are marketers using social technologies to reach their customers?

- How do social technologies integrate with interactive marketing?

Register for the complimentary Webinar here.

Hope to see you there!

Tags: social technographics, charleneli, Forrester Research, Groundswell

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Dustin Hardage

I wasn't able to attend this yesterday. Will it soon be archived for access?

Sally Falkow

Unfortunately I was not in my office yesterday so I could not attend but I'd love to hear the content. Any chance of being able to see it soon again.


Mike Walsh

Charlene - I really enjoyed the webinar. The specific use case examples were excellent! It was valuable for us to hear your perspective on the different scenarios within which social networking tools and then it is most important to focus on the problems and opportunities first, and the tools second.



Carys Dorritt

Hi Charlene
I missed this webinar, but looks extremely interesting. As the other commenters asked, will you be archiving the webinar anywhere?

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