Welcome to the blogosphere, Sony
Today Sony Electronics entered the blogosphere.
Sony's blog is written by Rick Clancy, head of corporate communications for Sony Electronics. I know Rick pretty well, having worked with him when I was a TV analyst and he is the ideal choice to blog for Sony.
First of all, he's a straight shooter -- not something you take for granted with PR people. Look at the first post: Sony No Baloney.
Second, he has something to say. Rick has been at Sony a long time. He understand the company and all its parts. This should make for interesting posts.
Third, he has authority. Everything important Sony Electronics says goes through him. If Rick wasn't Sony's top blogger, whoever was would have to go through him anyway.
That said, it's going to be interesting. Sony is a huge, global company in transition. There are big successes, including Sony's line of Bravia TVs and its backing of Blu-Ray, which I (and Forrester) think is going to beat HD-DVD in the movie race eventually. There are also challenges, including what I believe will be a slowing of demand for big expensive TV sets.
While the blog doesn't officially address the larger corporate parent (the blog is for electronics, the parent Sony company includes Sony Pictures and Sony Playstation) it will inevitably attract commentary on the Sony parent company. With the charismatic Sir Howard Stringer, the first westerner to head Sony, continuing to transform the electronics giant, the blog will become a lightning rod for Sony-bashers and Sony-lovers alike.
Sony's blog is using moderated comments. The sister Playstation blog had over 500 comments on a recent posting. I can't wait to see how Sony Electronics' buttoned-down style interacts with the wild west of the blogosphere in a Japanese-founded, multinational company run by a Welshman. This should be fun.
Rick already knows what it's like to deal directly with analysts and reporters. Now he'll get to deal with regular people in a more personal way. The first post is a good sign -- it's personal, not too corporate. Now we'll see if he can keep it up.