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May 18, 2007

Personal Democracy Forum Report: Pew's Lee Rainie

by Josh Bernoff

The Pew Internet & American Life Project's Lee Rainie presented lots of data. I love data! Key factoids (highly subjective choices, and he talks very fast):

  • Twice as many people use Internet as their primary source for political info in 2006 vs. 2002. 15% vs. 7% of the population.
  • Broadband users under 35 are equally likely to cite the Internet vs. Television as the most important source of news.
  • 21 million, 15% of entire Internet population, have watched political videos.
  • 14 million people created or shared political content in 2006.

Quick analysis: 2008 is the tipping point for online politics. In 2008 what's happens online will drive a lot of the media coverage. In 2012, it will displace a lot of that media coverage.


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