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February 09, 2007

Pork board vs. Lactivist: everybody wins

Breasttheoriginalwhitemilkby Josh Bernoff

Postscript to the story about The Lactivist, Jennifer Laycock who was asked to stop selling a T-shirt featuring the slogan "The Other White Milk" by a lawyer for the National Pork Board.

The National Pork Board recognized it made a mistake and reversed course instantly. You don't mess with motherhood! Because of its corporate structure the Pork Board can't donate to charities but its employees are now supporting Jennifer's charity, a human milk bank in Ohio. Which is why she was selling the shirts in the first place.

And Laycock, who "respects copyrights" according to her latest blog post, will no longer sell the infringing T-shirt. Her substitute is shown here.

Is there a lesson? Sure. First, everything you do is now public. Every customer support call. Every lawyer's letter. Every sleeping cable guy.

Second, you can make amends if you move quickly. Kudos to the Pork Board for doing so. Now that Laycock isn't in the crosshairs anymore, she's unlikely to try to make this any bigger.

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Paula Thornton

Josh: You reinforce a concept which was brought out in deep thought conversations at the recent FASTforward07 event (which was 'not' the typical vendor event): we need to embrace the Individual as a Channel.

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