Upcoming Forrester events in Chicago
<Shameless plug> I’ll be at two Forrester events later this month that you (or your colleagues) maybe interested in attending.
Social Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This is a small format (between 20-40 people) where participants learn how to implement social technologies like blogs, RSS, social networking, and podcasting within the marketing organization. This day-long boot camp involves a mix of presentations by Forrester analysts, hands-on exercises, and a closing panel from some top technology providers. A full agenda is available on the event description.
Date: Monday, October 23, 2006
Location: Chicago, IL
Consumer Forum 2006: Humanizing The Digital Experience. This two-day
conference features a mix of executives from companies like McDonald’s and Crispin
Porter + Bogusky, Forrester analysts, and break-out panels that will look at
how brands are humanizing the digital experience. I like to think of it as
shifting our perspective from creating sites and technologies for “users” to building
experiences and relationships with “people” and “communities”. I’ll be leading
a break-out track on social computing, as well as a main-tent panel session on “Social
Computing And The Consumer-Generated Experience”.
Here are some of the key questions we’ll be addressing:
- How are mobile devices and social computing — such as blogs, RSS, and social networking — changing consumers' expectations of the digital experience?
- How does the convergence of digital and personal environments — as in the cases of networked homes and socially connected, device-loving teens — change consumers' expectations of brand marketing?
- How should companies use technologies to create emotional connections with consumers?
- Which emerging technologies — interactive TV, video, mobile devices, behavioral targeting — hold the most promise for creating a more "human" digital experience?
- How does technology help retailers and consumer products manufacturers humanize the brick-and-mortar shopping experience?
- What are examples of digital content, function, tone, and imagery that appeal to consumers' emotions?
- How do brands stimulate word-of-mouth marketing through entertaining, intuitive, or otherwise "human" experiences?
- How do companies monetize the value of a good experience?
Dates: Tuesday and Wednesday, October 24-25th
Location: Chicago, IL