Forrester's new RSS feeds
Just a quick note to let you know about Forrester's new RSS feeds. Previously, we had three feeds (which are still available): All of our research, just IT-oriented research, and just business-oriented strategy research.
Users now can create their own customized feeds, based not only on specific, pre-determined categories but also by keywords (so you can choose a technology, company name, or even analyst). The benefit: You'll get exactly what you want in your RSS feed.
I think this is the future of RSS feeds -- instead of subscribing to multiple feeds from the same company (for example, NYTimes.com has a half dozen feeds I'd like to subscribe to, but the content often overlaps and duplicates) I'd have a single feed that I can customize. Apple has a great iTunes Music Store customized RSS feed generator and VMWare's news feed (provided by SimpleFeed) combines different types of content together into one feed.
One thing to watch: each of these feeds could be potentially picked up by feed search engines like Bloglines. One solution is the proposed "no index" flag that was proposed at a RSS roundtable last December. This will become a bigger and bigger issue as marketing services providers like Silverpop bring along their email marketing clients into the RSS world. In a recent discussion with Silverpop, they made the wise suggestion that marketers should start with delivering individualized feeds from the start, even if those feeds all contain the same information. The rationale is you can actually track and measure individual feeds, an approach advocated by Syndicate IQ.
If you have ideas or examples of customized RSS feeds, please send them along to me or post as a comment below.