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October 25, 2005

Google Base – it’s more than just classifieds and listings

By Charlene Li

The news is out (thanks to the WSJ – subscription required) that Google Base, the long-anticipated Google classifieds and listings service, made a fleeting debut. The site (base.google.com) is now down, but there are a few screenshots floating around (see below for links). Here’s what the original page had in terms of text before it was taken down:

Post your items on Google.

Google Base is Google’s database into which you can add all types of content. We’ll host your content and make it searchable online for free.

Examples of items you can find in Google Base:

• Description of your party planning service
• Articles on current events from your website
• Listing of your used car for sale
• Database of protein structures

You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle and Google Local.”

The WSJ’s take is that this is Google’s assault on eBay. Others will be sure to look at it as a way to link classifieds and the anticipated Google Wallet. But I think it’s actually much, much bigger. Google’s main search index relies on spiders to crawl the Web and the much bally-hooed Page Rank system to understand relevancy. Neither work well in a database environment where pages are generated dynamically and linked pages don’t exist. I believe this is Google’s way to not only build a lucrative listings business but also to flesh out other areas like Froogle and Local with deep content that’s otherwise inaccessible or just plain doesn’t exist.

But what’s interesting to me is that rather than scrape existing databases, Google is going to encourage people, businesses, and organizations to submit their listings directly to Google. This avoids any potential “cease and desist” orders like the one that Oodle.com recently received from Craigslist.org for scrapping its listings. By actually owning a structured database that’s clean from the start (no need for de-duping scripts like those employed by Indeed.com and SimplyHired.com), Google can focus on what it does best – getting loads of consumers and businesses to use its services. Just a point of comparison – Craigslist.org had 4.8 million visitors in the US in September, a drop in the bucket compared to the kind of traffic that Google can drive.

What are the implications? First, it will be a while before Google Base becomes a category killer, but it will exert pressure in much the same way that online job boards like Monster.com have been squeezing print recruitment classifieds for the past 11 years. The likes of Monster, CareerBuilder, and HotJobs didn’t have to worry much about start-ups like Indeed.com and SimplyHired, but when Google comes along and integrates database listings into general search results, then job boards should start worrying. This is because job-related search terms are a growing part of search revenues, with savvy company recruiters already advertising on those keywords (do a search on “technology jobs” and see who’s advertising).

Second, I would expect at some point for Google to tie self-publishing (e.g. Blogger), Google Groups, and Google Base together. For example, I could publish to my blog in a structured format (yes, this is akin to structured blogging), add some tags and have it appear on both my blog and also in Google Base where it can be populated throughout Google. So if I’m selling my car, I can choose a Google Base template and voila, I’m published throughout the Google Network.

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Listed below are links to weblogs that reference Google Base – it’s more than just classifieds and listings:

» Be Aware of Google Bearing Gifts from Hitchhiker's Guide to 650
For the first few days, everyone was focused on Google Base’s implication on the e-commerce industry (auction + classified). But there is something much bigger at work here as everyone started to noodle on the bigger implication around data, ownersh... [Read More]

» Lemons: The World's Worst Cars from Car Sales
Customer Review:The writer looks upon many "bad" cars. The concept of "b... [Read More]

» Google Base et le recrutement from Sur l'emploi et le marché du travail
Google a finalement mis en ligne hier un nouveau service qui faisait depuis des mois l'objet des spéculations des analystes et dont on a vraisemblement pas fini de parler : Google Base (version beta, en anglais seulement). Le  principe est simple : offrir [Read More]

» Where Have All The Pay Phones Gone? from drop in the number
negative effect it will have during emergencies and on those people who can't [Read More]

Comments

DaveMc500Hats

hi Charlene -

certainly seems like an interesting play from Google, and i'd agree structured data hosting / structured blogging / microcontent are likely directions the Googleplex will aim for.

however, vertical *applications* are likely to be as important as vertical search and structured content (listings). while Google may rollout a great new platform for managing & publishing structured data, it doesn't mean they will *also* provide end-to-end solutions and apps to manage the process & workflow on top of the search & listings.

A hosted "Gbase" DB offering will not by default solve all domain-specific issues relevant to each of the verticals mentioned. it very well could provide a structured (and perhaps free?) alternative to craigslist classified listings, or a no-cost/lo-cost competitor to eBay/Kijiji. but someone or some team still needs to build a set of apps focused around a specific set of users & needs.

history as a guide, Froogle has done an ok job with implementing structured search for shopping items, but they haven't blown away the rest of the market competitors in that arena either. as with Froogle, the Gbase market entry doesn't necessarily equal market dominance -- at least not right away. (btw, this feels eerily familiar -- like how people used to view new product announcements from Microsoft: the impact was generally overestimated in the short-term, and underestimated in the long-term).

In the interim period (guessing next 2-5 years?), there is plenty of room for new players to out-innovate Google, by focusing on one vertical domain at a time & solving the end-to-end problems native to that vertical.

Google will still move inexorably towards a more structured world of data, but apps & workflow will be needed on top of their platform(s) in order to derive greater value for their users.

- dave mcclure
www.SimplyHired.com

Bob Oliver Bigellow XLII

It may also be worth noting that Google Base and Google Purchases aren't the ONLY new features coming soon. There is also a Google Videoblog service, among other search engine enhancements, as mentioned here: http://bigellow.blogspot.com

Paul Forster

Charlene,

You say that Google has some kind of advantage "by actually owning a structured database that’s clean from the start (no need for de-duping scripts...". However, Google is also soliciting classifieds publishers including the major job boards to provide a feed of all their listings. Unless Google is just going to use this data temporarily for testing purposes, they will face the same deduplication challenges as other vertical search services.

Paul
http://www.indeed.com - one search. all jobs.

Scot Wingo

Hey Charlene,

There are many more screen shots - I put links to them on my blog with an "eBayers" perspective on them FYI.

Do you think Google will keep this very horizontal or use their view of demand through the search engine plus the supply that flows into GB to target verticals based on supply/demand dynamics.

Scot
ChannelAdvisor

Bob Wilson

Hi Charlene,

Great overview of Google’s pending entry into the classified business – this is an exciting ‘disruptive’ event that will likely drive multiple market changes. Google entering the market is analogous to Wal-Mart entering a small town … local businesses need to adapt or face extinction.

So, if market participants are willing to pay for:

Uniqueness (content and/or services)
Quality (qualified leads and search/match effectiveness)
Utility (service/product satisfies user needs and expectations)
Savings (it’s cheaper to pay someone else than do it yourself)
Exposure (getting your product or service in front of potential buyers)
Freshness (access before someone else buys)

Then:

Monster is currently able to command higher prices due to: 1) the high-volume exposure they provide; 2) their unique database of resumes; and 3) the utility of their end-to-end services.

SimplyHired and Indeed seem to be growing by offering: 1) time savings (one-stop access to orders indexed from multiple sites); and 2) low cost. The content may not be as fresh as on the native sites, and it’s certainly not unique; yet both sites provide utility to job seekers at a great price. And this is how they threaten Monster (and the other big two sites) … employers are willing to pay a premium for job listings at the big sites since they are paying for the higher volume of exposure to job seekers. As job seekers migrate to sites like SimplyHired and Indeed, Monster’s ability to charge a premium begins to decline.

Craigslist succeeds based on: 1) content freshness, 2) local exposure and 3) low price – a combination that provides utility resulting in an enthusiastic support base.

At this point it seems that all we know about Google Base is that they will offer: 1) free postings; 2) the potential for exposure that exceeds all other sites; and 3) attributing of postings for improved search results. This is enough to challenge all of the above firms in one or more areas where they currently have an advantage. But as Dave McClure points out, the utility of end-to-end applications, the associated time savings, and the quality of the provided services are still key to market success. We’ll all benefit as the current market participants improve in these areas to answer Google’s challenge.

Bob Wilson
President, R.M. Wilson Consulting, Inc.

Mike Hogan

Newspapers have battled to defend the $19B U.S. classified ads business from the likes of Craigslist and eBay, but Googlebase is their worst nightmare. By providing a form-based front end for both posting and searching, they'll get richer information and it will be much more searchable than anything else out there. Combining this with Google's brand and traffic makes Googlebase a serious competitor. We built a similar solution, a "mini-googlebase" that we now sell to newspapers. Newspapers can only stay in the game if they embrace free classified ads, leverage their communities ties and leverage the printed versions as well to drive adoption.

John

Google Base reminds me of an interesting concept I came across, called ROR (http://www.rorweb.com), basically it's an XML format for describing content more precisely (e.g. products, articles, people, etc)

jenniferkind

I think EBAY are more then up to the challenge to topple anything Google can bring.. Ebay has name recognition.

~jenniferk~
webmaster of www.milliondollarsweethearts.com

Oscar Flores

Google seems to be eyeing everyone's lunch. What ever happened to do no evil?

Daniel

Personally I am interested in seeing how this turns out -- googleblog seems to make little of it as if trying to keep it quiet. But in regards to the post above, I really think Google is doing quite good, they have a bunch of people with brilliant ideas and enough money to put them into effect.

anna

funny how the first two comments are from vertical job search, i think they are getting nervous. You you should be cause someone is going to knock you off.

Dave McClure

anna:

rather than being 'funny', the likely reason why the first two responses are from vertical search startups is pretty straightforward.

1) we're both search companies, and we both maintain feeds/filters/alerts that search for our company keywords in news & blogs. so paul & i caught charlene's article quickly.

2) charlene is an influential analyst, and we follow her writings closely -- particularly when they impact our area of work.

3) comments on blogs are a form of marketing & thought leadership, and for startups who are still working on gaining a foothold, it's important to make sure your company perspective is heard.

on the contrary, our immediate awareness & response is hopefully a sign of informed competitiveness -- my biased .02 of course ;)

re: nervous? not really. we'll get nervous when we start seeing google build vertical application suites, rather than just hosted database offerings. but it is possible that others like microsoft & ebay could be a little nervous about GoogleBase. we'll have to wait & see.

- dave mcclure

darren

In Hull we have our own Classified site which is only 2 weeks old and the USP is the localness of the site!
www.stuff4saleinhull.co.uk

photo

if you look at common online activities you can glean some pretty basic categories:

1. communnicating (email, blog, usenet)
2. consumption (products, video)
3. entertainment (games)
4. research (google)

Then you look at the popular domains facilitating this:
1. gmail, blogger, usenet, craigslist
2. ebay, froogle, guba, netflix
3. gamespot, pogo, yahoo games
4. google

I see no reason why someone with $4bn cash to spend shouldn't acquire and build an integrated set of tools for people to do all of the above activities.

Microsoft is aable to do that for the corporate world, with the Office product.

Why shouldn't GOogle become to online users what Office is to white collar workers? I imagine this is why Gates takes Google so seriously.

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Accessories, extra charger and battery.
Serious buyers should contact:chris curtis
email mobilephonesgallery@yahoo.com
Kindest regards.
Phones:
Brand new Nokia 6280 **** 220 USD
Brand new Nokia 6270 **** 220 USD
Brand new Nokia 6111 **** 210 USD
Brand new Nokia 6060 **** 205 USD
Brand new Nokia N91 **** 230 USD
Brand new Nokia N90 **** 210 USD
Brand new Nokia N70 **** 210 USD
Brand new Nokia 1600 **** 100 USD
Brand new Nokia 1110 **** 100 USD
Brand new Nokia 1101 **** 130 USD
Brand new Nokia 5140i **** 140 USD
Brand new Nokia 8800 **** 210 USD
Brand new Nokia 6230i **** 170 USD
Brand new Nokia 6230 **** 150 USD
Brand new Nokia 6021 **** 150 USD
Brand new Nokia 6030 **** 140 USD
Brand new Nokia En-Gage QD **** 170 USD
Brand new Nokia 3120 **** 130 USD
Brand new Nokia 7610 **** 160 USD
Brand new Nokia 9500 **** 180 USD
Brand new Nokia 5140 **** 120 USD
Brand new Nokia 6610i **** 120 USD
Brand new Nokia 3108 **** 110 USD
Brand new Nokia 7700 **** 160 USD
Brand new Nokia 7200 **** 140 USD

Brand new Samsung D600 **** 220 USD
Brand new Samsung D500 **** 190 USD
Brand new Samsung P860 **** 190 USD
Brand new Samsung P850 **** 185 USD
Brand new Samsung E730 **** 170 USD
Brand new Samsung D550 **** 180 USD
Brand new Samsung D510 **** 185 USD
Brand new Samsung E850 **** 170 USD
Brand new Samsung D710 **** 175 USD

Brand new Motorola A910 **** 190 USD
Brand new Motorola A728 **** 180 USD
Brand new Motorola A732 **** 175 USD
Brand new Motorola Q **** 160 USD
Brand new Motorola E895 **** 160 USD
Brand new Motorola V3x **** 170 USD
Brand new Motorola V8 **** 160 USD
Brand new Motorola V6 **** 160 USD
Brand new Motorola A1010 **** 150 USD
Brand new Motorola E1060 **** 140 USD
Brand new Motorola V1050 **** 150 USD

Brand new Nokia 7230-- US$120
Brand new Nokia 7250-- US$120
Brand new Nokia 7250i-- US$120
Brand new Nokia 7260-- US$140
Brand new Nokia 7280-- US$140
Brand new Nokia 7600-- US$170
Brand new Nokia 7610-- US$200
Brand new Nokia 7650-- US$160
Brand new Nokia 8910 Titanium-- US$160
Brand new Nokia 8910 Black-- US$165
Brand new Nokia 8910i-- US$185
Brand new Nokia 8890-- US$115
Brand new Nokia 8800-- US$220:00
Brand new Nokia 8850 Special Edition-- US$105
Brand new Nokia 8850 Gold Edition-- US$120
Brand new Nokia 8855-- US$125
Brand new Nokia 9210 Communicator-- US$195
Brand new Nokia 9210i Communicator-- US$195
Brand new Nokia N-Gage-- US$110
Brand new Nokia 9300 (communicator)-- US$200
Brand new Nokia 9500 (communicator)-- US$210
Brand new Sony Ericsson P800-- US$155
Brand new Sony Ericsson P900-- US$205
Brand new Sony Ericsson P910i-- US$210
Brand new Sony Ericsson K500i-- US$180
Brand new Sony Ericsson K700i-- US$189
Brand new Samsung SGH A200-- US$50
Brand new Samsung SGH S300-- US$105
Brand new Samsung SGH S307-- US$130
Brand new Samsung SGH S500-- US$109
Brand new Samsung SGH T100-- US$100

contact us at mobilephonesgallery@yahoo.com
interested person should please email us with full shipping address
plus contact telephone number

vinny lincon

WE ARE SELLING ALL KIND OF MOBILE PHONES AT A CHEAP PRICES
play station 1......... $120
play station 2 ....$130
play station 3.....$150
x_box 360.........$200
GARMIN 396........$150
Game boy latext edition......$110
this games are brand new sealed in black company Box.
Apple 20 GB iPod .........................45 USD
Apple 4 GB iPod Mini Pink M9435LL/A ......40 USD
Apple 40 GB iPod photo....................40 USD
Apple 4 GB iPod Mini Silver M9160LL/A ....40 USD
Apple 60 GB iPod Photo M9830LL/A..........60 USD
Apple 60 GB iPod photo ...................55 USD
Apple 30 GB iPod Photo M9829LL/A..........50 USD
Apple 512 MB iPod Shuffle MP3 Player......40 USD
Apple 4 GB iPod Mini Blue M9436LL/A.......45 USD
Apple 2 GB iPod Nano......................50 USD
Apple 4 GB iPod Nano......................60 USD
Apple 30 GB iPod Vidoe...................110 USD
Apple 60 GB iPod Vidoe...................150 USD
WE ARE SELLING THE MOTOROLA RAZOR V3 AT JUST......... $150USD
WE ARE SELLING THE MOTOROLA MPX 300 AT JUST ............$130USD
WE ARE SELLING THE MOTOROLA MPX 200 ..................$120USD
WE ARE SELLING THE NOKIA 9500 AT JUST /................$200USD
WE ARE SELLING THE NEXTEL I860 AT JUST ...............$110usd
WE ARE SELLING THE NEXTEL I930 AT JUST .................$130
WE ARE SELLING THE NOKIA 8850 SPECIAL EDITION AT JUST...... $150USD
WE ARE SELLING THE NOKIA 8850 GOLD EDITION AT JUST... -$120USD
WE ARE SELLING THE SONY ERICSSON P910 AT JUST .......$160USD
WE ARE SELLING THE SONY ERICSSON K500i,AT JUST ......... $100USD
WE ARE SELLING THE SONY ERICSSON S700i AT JUST ...... $150USD
WE ARE SELLING THE SONY ERICSSON P900 AT JUST ......$150USD
WE ARE SELLING THE SONY ERICSSON Z1010 AT JUST .....$160USD
WE ARE SELLING THE SAMSUNG D500 AT JUST .........$180USD
WE ARE SELLING THE SAMSUNG SGH-T500 Champagne AT JUST ...$130 USD
WE ARE SELLING THE SAMSUNG SGH-T200 AT JUST...........$120USD
WE ARE SELLING THE SAMSUNG SGH-T400 AT JUST............$60USD
WE ARE SELLING THE SAMSUNG SGH-T400 AT JUST............$60USD
WE ARE SELLING THE SAMSUNG SGH-S300 AT JUST........... $60 USD
WE ARE SELLING THE SAMSUNG SGH-E600 AT JUST .......$140USD
WE ARE SELLING THE SAMSUNG SGH-D410 AT JUST ........$150USD
VINNYSPHONEPLAZA@gmail.COM, VINNYSPHONEPLAZA@HOTMAIL.COM

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