Looking for examples of marketers using RSS
By Charlene Li
- I’m doing a research project on how marketers can/should use RSS and am looking for any non-blog related uses of RSS. For example, Purina has RSS feeds for updated Web content (e.g. dog and cat care advice), and coupon or bargain sites like Slick Deals and TechBargains also have RSS feeds of their sites’ content.
Ideally, I’d like to find examples of marketers using RSS as a substitute/alternative to email newsletters, or using RSS as a way to ensure deliverability of information or promotions.
Feel free to post the examples in comments below, or email me if you’d prefer to share the information only for background purposes.