Forrester report on corporate blogs
By Charlene Li
I just published a report on the corporate use of blogs, including best practices on when and how companies should be creating them. You'll need to have a subscription to Forrester to access the full report. Here’s the executive summary from the report:
Blogging: Bubble Or Big Deal?
When And How Businesses Should Use Blogs
Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals.